Tireweb has launched Tireweb Marketing, a managed digital marketing service designed for independent tire dealers and regional tire dealership chains in the United States and Canada.

The new division combines local search engine optimization, content marketing and managed Google and Meta advertising. Tireweb says its base package also includes tools intended to help dealers appear in AI-generated search results and recommendations.

“As a growing share of tire questions now get answered by an AI that names one or two shops, most independent dealers have no idea whether they are one of them,” says Matthew Walker, CEO of Tireweb. “We built this division so a dealer shows up whether the customer asks Google, ChatGPT or, eventually, their own car.”

Tireweb says the service is designed to address changes in how consumers search for local businesses, including the use of Google AI Overviews and AI assistants to ask questions such as where to buy tires or obtain automotive service nearby.

The company says factors such as structured website data, consistent business listings, online reviews and machine-readable website information can influence how businesses are represented in these search experiences.

Three levels of service

Tireweb Marketing is launching with two core packages plus an optional advertising service.

Its Essentials package includes Google Business Profile management, local SEO, directory cleanup, keyword research and review monitoring. It also includes what Tireweb calls AI Search Readiness, including schema markup for individual dealership locations and llms.txt deployment.

The Advanced package adds weekly social media posts, monthly blog content, seasonal marketing materials and dedicated landing pages designed around tire-buying seasons.

Dealers also can add managed advertising services, including Google Search, Local Services and remarketing campaigns, as well as Meta advertising. Tireweb says campaigns can be structured to help dealers meet tire manufacturer co-op advertising reimbursement requirements.

Tireweb says one advantage of the service is that its marketing team works alongside the employees who build and operate Tireweb dealership websites, allowing website changes to be implemented without relying on an outside developer.

The company also says campaign reporting can be tied to dealer ordering and appointment systems, allowing reports to include calls, quote requests, booked appointments and orders in addition to traditional advertising metrics.

“Dealers have been burned by agency hand-waving, a PDF of impressions that never connects to a set of tires leaving the building,” says Walker. “Our answer is one report with the numbers a dealer actually recognizes: calls, quotes, booked appointments and orders.”

Tireweb Marketing complements Tireweb AI, the company’s voice and chat platform for tire and automotive service businesses.

Tireweb has provided websites, e-commerce services and other digital products to the tire industry for more than 20 years. Its products also include Tirelibrary, a tire product database that the company says contains more than 240,000 SKUs representing 440 brands.

Tireweb Marketing is available now to single-location tire dealerships and multi-location chains in the U.S. and Canada.