Hankook Tire Corp. has released a brand film for its Dynapro SUV tire line that puts a creative spin on the brand's versatile driving capabilities.

The film, “Rough Terrain,” is targeted for the U.S. market and was created to "capture a wide range of driving environments and everyday moments, both on- and off-road. The film humorously frames the unpredictable situations drivers face in daily life as 'rough terrain,' emphasizing Dynapro’s versatile performance across diverse scenarios, from rugged trails to daily routines," say Hankook Tire officials.

From showing an SUV driving through muddy, rocky conditions to a driver navigating a busy parking lot and scenes that reflect the "unpredictable terrain of family life," the new film "emphasizes the versatility needed to handle life’s unpredictability, from rugged trails to daily routines." 

“Drivers do not experience their vehicles in one setting,” says Aaron Hong, vice president of marketing for Hankook Tire. “They need confidence wherever the road takes them – whether they are navigating mud, rocks and hills or managing the countless demands of everyday life. ‘Rough Terrain’ brings those experiences together while highlighting the versatile performance drivers can find across the Dynapro portfolio.”

Hankook Tire's Dynapro portfolio features tires engineered for both off-road environments and everyday on-road driving. The mud-terrain Dynapro MT2, rugged-terrain Dynapro XT and all-terrain Dynapro AT2 Xtreme are for more challenging conditions, while the the CUV performance Dynapro evo AS, the CUV touring Dynapro HPX and the highway terrain Dynapro HT2 are for everyday driving.

The new brand film is available through Hankook Tire's official website, social media channels, YouTube, connected TV and OTT streaming platforms.