Three new Cosmo tires are taking center stage at this week's SEMA Show.

Cosmo Tires recently introduced the Nova Tour, Rapido and Charge to the U.S. market, adding 117 new SKUs and 44 new sizes to the Cosmo brand's portfolio.

These tires and other Cosmo products will be on display in Cosmo Tires' booth (#341049, V384), located in the South Hall of the Las Vegas Convention Center.

The new line-up aims to reinforce Cosmo Tires' commitment to delivering premium features, standout styling, long mileage and exceptional value to today’s drivers, according to Cosmo Tires officials.

The Nova Tour, Rapido and Charge are designed to provide dealers and consumers with an optimized balance of comfort, performance and adaptable technology.

“Today’s drivers expect more from a tire brand,” says Mark Lindsey, chief sales officer, Cosmo Tires. “They want performance, they want reliability, they want style and they want a brand they actually connect with. The Nova Tour, Rapido and Charge are engineered for the real world, but are designed with the Cosmo Tires' Kool Kat mindset. Cosmo continues to deliver more than just excellent tires. We deliver a true lifestyle product.”

Nova Tour

The Nova Tour, engineered for "smooth all-season touring performance," features technology for enhanced wet traction, improved stability and reduced road noise. The tire is also equipped with Cosmo Tires' Quiet Kat Technology, featuring geometric isolation for reduced road noise. The Nova Tour comes with a 50,000-mile limited treadwear warranty with road hazard protection.

Rapido

"Developed for drivers looking for sporty styling, responsive handling and dependable all-season confidence" and more "aggressive aesthetics" for everyday drivability, the Rapido offers responsive steering and enhanced road feel, an optimized tread pattern for balanced wet and dry traction and a smooth highway ride with reduced irregular wear. The tire comes with a 40,000-mile limited treadwear warranty, plus road hazard protection.

Charge

The Charge, designed for modern sedans, crossovers and sport utility vehicle applications, "delivers stability, efficiency, ride comfort and confident all-season handling."

The tire features an advanced all-season tread compound, increased wet grip and dependable handling, a long-wearing tread design for extended mileage and a 50,000-mile limited treadwear warranty with road hazard protection.

The three new products, available now through authorized Cosmo dealers and distributors, are intended to build on Cosmo Tires' ongoing strategy of product innovation, performance and lifestyle branding.

Special guest

In addition, Luis “Trikz” Da Silva Jr., an Emmy Award–winning actor, producer, entrepreneur, automotive personality and the best basketball dribbler in the world, according to the Guinness Book of World Records, will appear at Cosmo Tires' booth (#341049, V384) in the South Hall of the Las Vegas Convention Center during the SEMA Show.

Da Silva is best known for playing Diogo in the Fast & Furious franchise and Trikz Lane in L.A. Rush.

A lifelong car enthusiast, he has become a recognizable figure in car culture, racing, dealerships and automotive events, appearing at major car shows and events across the U.S. and internationally.

The 2026 SEMA Show runs from Nov. 3-6 at the Las Vegas Convention Center.