Giti Tire (USA) Ltd. says it marked "an exciting, new chapter in its North American business" during the recent 2026 SEMA Show.

Giti customers, executives and others, including the GT Radial Formula Drift team, gathered at the Wynn Las Vegas to witness the introduction of the company's Giti brand to the U.S. market.

"The evening provided an opportunity to celebrate longstanding business relationships while sharing the company's vision for expanding its presence in the highly competitive U.S. tire market," say Giti Tire officials. 

"A highlight of the evening was a presentation by Michael Markoff, newly appointed COO of Giti Tire USA, who discussed the arrival of the Giti brand in the United States and the opportunities it creates for the company's customers and distribution partners.

"The introduction of the Giti brand represents an important step in the company's U.S. growth strategy, building on its established presence with the GT Radial brand and its manufacturing investment in Richburg, S.C.

GT Tire officials say the expansion "will provide an additional platform for Giti Tire to serve the American market and strengthen relationships with its customers. Giti branded tires - GitiComfort XA1, Giti WeatherSmart, GitiXcursion XT, GitiXcursion AT and Giti WinterSmart - were prominently displayed for guests to have a closer look. These tires are backed with the robust Giti Guardian warranty program such as a 90-day test drive, six-year limited warranty, 36-month road assistance and more, giving drivers confidence in their travel mile after mile.

"The elegant surroundings of Cliff House provided a fitting backdrop for the occasion. Opened in October, the striking two-level venue overlooks the 18th green of Wynn Golf Club and features sophisticated architectural design, warm natural materials and panoramic views of the beautifully landscaped course and waterfall.

"The evening also offered an opportunity to recognize GT Radial's historic 2026 Formula DRIFT season. Members of the racing team joined customers and Giti executives in celebrating a remarkable year that saw GT Radial capture three major championships: the PRO Driver Championship, Tire Cup Championship and Rookie of the Year honors.

"More importantly, the gathering underscored Giti Tire's commitment to building strong, lasting customer relationships as it enters a new phase of growth in the United States."

The event was held in conjunction with Giti Tire's participation in the 2026 SEMA Show, where the company showcased its GT Radial brand and championship-winning Formula DRIFT program.)