Would your customers pay a monthly fee for the delivery of tire and vehicle maintenance services? Bridgestone Americas Inc. is in the process of finding out. Since late-November, the company has been piloting what it calls a "subscription-based model" in Nashville, Tenn. In this interview, Riccardo Cichi, president and chief sales officer of Bridgestone’s Americas Tire Group, discusses the program and why he believes dealers will want to participate in it.