2021 SEMA Show Registration Is Open

May 5, 2021

Registration for the 2021 Specialty Equipment Market Association (SEMA) Show, set for Nov. 2-5 in Las Vegas, Nev., is open.

SEMA says more than 1,500 companies have registered to exhibit at the show, which will take place in the Las Vegas Convention Center. Attendees can register here.

The COVID-19 pandemic forced the cancellation of the in-person event in 2020.

"Given the restrictions our industry has endured the last year, pent-up demand for the SEMA Show is at an all-time high," says Tom Gattuso, SEMA vice president of events. "More so than other years, the 2021 SEMA Show will be fundamental in helping industry professionals grow existing relationships, create new ones, and push their businesses forward."

SEMA says the show will present nearly two year's worth of innovation, technology, and new products from manufacturers. The event will take place across four halls of the 3.2-million-square-foot Las Vegas Convention Center.

“We are ready to get back to SEMA and connect with our customers this fall," says Michael Hamrick, Wilwood Disc Brakes events and promotions manager. "Everyone at Wilwood Disc Brakes is putting their best foot forward to have a great event and catch up with our customers. We have quite a few new products to unveil, and SEMA is the place to do it.”

With the entire Convention Center in use, the SEMA Show floor will be designed to improve traffic flow and make navigating the event easy, organizers say.

The Priority Space Selection process will take place June 7-23. Companies that submit booth space applications before May 7 will participate in the process to determine their booth location.

Attendees will also be able to sign up for educational seminars featuring industry experts, and networking events that bring market niches together.

Gattuso expects "hundreds more" suppliers to reserve booth space. "We encourage attendees to register early so they can secure their credentials and receive updates on breaking news from what will be an amazing event."