Hankook Enhances Digital Transformation with Tableau

Jan. 21, 2021

Hankook Tire America Corp. is partnering with Tableau Software to push its digital transformation forward with more analytics tools.

Hankook says the partnership will result in advanced analytics and an "agile user interface platform for next generation business intelligence."

Based on Tableau’s platform, Hankook created a standard database processing algorithm and gathered data from all over the world, which it says sped up its decision-making process.

“Through the partnership with  Tableau  Software,  Hankook  is  redefining  the way  we work by bringing a whole new level of efficiency to data analysis and reporting,” says Sooil Lee, president of Hankook Tire America Corp. “We are one step closer to securing a leading position in digital transformation. We will continue innovative changes to be fully ready for what future beholds.” 

Hankook says it expects too strengthen its position in the market through innovation of its operations and enhancements to its digital capabilites. Hankook has been developing the Virtual  Compound Design (VCD) system,  a predictive model  for tire compound properties using artificial intelligence (AI), as well as the Automatic Inspection Process based on AI and digital sensor.