Commercial Business Suppliers Wholesale Distribution

New commercial tire dealer 20 group launched

Order Reprints

Strategic Alliance Group Inc. (SAG) announced it has developed the first commercial dealer 20 group for the tire industry. The initial orientation meeting is planned for early December, 2011.

The original 20 group-Dealer Strategic Planning (DSP) was founded four years ago and has grown to nearly 100 dealers participating.

“We are answering the demands of the tire industry,” says Stu Zurcher, SAG founder. “Several of the retail members of (DSP), who also are commercial dealers, were requesting a separate 20 group specifically to help them improve their commercial business with the same advantages they have for their retail stores. In addition to their requests, numerous inquiries’ came from the tire industry. There is a real need for this support within our industry.”

Zurcher says there are many similarities between a retail and commercial operation. He says being in a 20 group gives retail and commercial dealers enhanced advantages on planning ways to improve gross profit, reduce expenses, re-engineer their business practices and implement management operating systems.

“Commercial dealers however, have different, and in most cases, much larger issues such as larger capital investment, slimmer profit margins, managing a diverse sales and service force including after hours’ services, service call management and billing practices, operational efficiencies, and improving fleet value for customers,” adds Zurcher. “Our new commercial group will help dealers find answers through sharing with their other successful Group members and the support of SAG’S Alliance Partners.”

Each newly formed group will meet three times a year at a dealer member location. The initial meeting of the group will determine locations for subsequent meetings.

Find more information on the SAG Web site at, or contact Stu Zurcher at (877) 875-1695.

You must login or register in order to post a comment.