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Cooper Tire offers brand platform tools

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Cooper Tire & Rubber Co. has released an improved 2011 brand message. The company says it connects tires with people and their everyday journeys.

Cooper Tire says it makes tires for people, not just cars, and the confidence in their tires is what allows people to embark on “Life’s Road Trips.” By developing a relevant communications platform that specifically creates an emotional connection with its consumers, Cooper Tire hopes to stand out.

“This is an exciting time for the Cooper Tire brand,” says Hal Gardner, vice president of Marketing Communications and Market Intelligence. “Through extensive consumer research and analysis, we’ve established a brand platform that we will continue to build upon year after year connecting replacement tire consumers with our tire dealer customers.”

With a range of touch points and an integrated marketing approach, Cooper Tire says it not only reaches customers and consumers directly, but also links dealers with their consumers to effectively drive business. Tools, such as an enhanced Web site (see Cooper unveils interactive product microsites), newly launched product microsites, improved dealer merchandising elements and national broadcast media, allow Cooper Tire to tell a consistent and meaningful story and bring to life the company’s message of “Life’s Road Trips.”

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