CGS Tires US, Inc., the U.S. subsidiary of Czech-based CGS Tyres, has changed its corporation name to Mitas Tires North America, Inc., and will relocate its main U.S. office from North Carolina to Charles City, Iowa, where the company is building a new tire factory that will start producing agricultural radial tires in 2012.
“Mitas is rolling into Iowa,” says Vladimir Dusanek, U.S. project director of Mitas Tires. “Mitas has bought the former Winnebago facility in Charles City and finished the basic design of the new plant.”
The company made the initial announcement for the move at the Farm Progress Show in Boone, Iowa, last August, and said that development is proceeding according to plan. Mitas is building the Charles City factory to expand sales in the North American market.
“We are switching the subsidiary’s name to Mitas in order to promote our flagship tire brand,” says Andrew Mabin, sales and marketing director of Mitas. “This change is made purely for marketing reasons in line with our North American expansion strategy.”
The company said that currently, Mitas Tires sells Mitas-brand and Continental-brand agricultural tires produced in Europe, and commands a quarter of the European market with agricultural tires.
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