Tire’s Warehouse Inc. (TWI) hosted an open house event for customers in Northern California at its distribution center in Union City, Calif. The location is TWI’s sixth in California.
“It was important for us to thank all of our customers as they are the integral part of our expansion,” says Ken Hsu, director of marketing for TWI. “The expansion to Northern California is a milestone for the company and we wanted to celebrate it with a fun and rewarding afternoon with our customers.”
The event was supported by TWI’s major brand tire suppliers which included booth displays as well as interactive activities to engage all attendees and their families. In addition to the supplier booths, the event included show car displays and a row of gourmet food trucks for attendees to enjoy.
The event also featured a tire buying event which offered special discounts on tire purchases that day. The purchases also provided chances to win a wide selection of raffle prizes ranging from high end electronics, sporting event tickets, and luxury branded bags. “We were happy to spend time with all of our customers and their families that day,” says Rich Robinson, director of sales for TWI. “The special discounts and prizes were a token of appreciation to thank them for their time.”
TWI was founded in 1969 and now has a fleet of over 90 trucks providing twice daily service to the California and Nevada market. For more information, see www.tireswarehouse.net.
