Tire’s Warehouse Inc. (TWI) is kicking off its Tire One dealer marketing program. More than 250 guests attended an event in Southern California where independent dealers got an intimate look at how the program benefits can enhance their businesses.
“We wanted to showcase how we can help our customers grow their businesses and stay independent”, says Ken Hsu, director of marketing for TWI. “The term partner has been casually used in all industries, but we believe this program is a true testament of how we can help the independent dealer channel to be stronger.”
The program tools cover areas of technology, marketing, advertising, warranty, and vendor savings to lower dealer operating costs.
The event featured a tradeshow supported by TWI’s major brand tire suppliers and Tire One program vendors. The itinerary also included a tire buying event which offered discounts from every tire brand present along with raffle prizes ranging from tech gadgets and cash cards to jewelry.
“Aside from the Tire One program benefits, we also wanted to tie in the opportunity for our customers to buy tires at very special discounts for one night only. In between all this excitement, they also had the chance to meet and chat with all of our major tire brands and program vendors to further drive home the idea of TWI enhancing their businesses”, says Hsu.
TWI says it provides twice-daily service to the California market with its fleet of more than 80 trucks.
For more information on Tire’s Warehouse Inc., visit www.tireswarehouse.net.
To read about TWI's initial announcement of its Tire One program, read:
