Cooper Tire & Rubber Co. has announced a partnership with the Canadian Hockey League (CHL) for the 2013-2014 season.
Cooper will be recognized as the “Official Tire of the Canadian Hockey League,” featuring a strong presence at each of the CHL national events as a partner of the SUBWAY Super Series, the CHL/NHL Top Prospects Game, and the MasterCard Memorial Cup.
The partnership supports the company’s brand expansion into the Canadian market, the company says. “Celebrating Canada’s greatest national sport, Cooper Tire is looking forward to the Canadian Hockey League season and connecting personally with fans,” says Hal Gardner, vice president of marketing communications and market intelligence. “Our brand’s expansion into Canada has been well-received and we’re thrilled to continue the momentum, capitalizing on the energy and passion of the CHL. The partnership is an incredible match, pairing Canada’s most loved national sport with a brand consumers trust for all of life’s road trips.”
For more information on Cooper in Canada, visit www.coopertire.ca.
