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SEMA Show, pre-show: Be one with Continental

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The Commercial Vehicle Tire group of Continental Tire the Americas LLC is bringing its “One Continental” approach to the 2013 Specialty Equipment Market Association (SEMA) Show, Nov. 5-8, 2013 in Las Vegas.

Situated just across from its Passenger and Light Truck unit, Conti’s truck tires, retreads, and ContiPressureCheck tire pressure monitoring system will be together to represent “One Continental” in booth 42205.

The “One Continental” approach, first demonstrated at the Mid-America Trucking Show in March 2013, represents how Continental is the manufacturer that is best able to meet a trucking fleet’s needs and lower their overall driving costs, said Paul Williams, Continental’s executive vice president for truck tires, the Americas.

The company does this by offering a wide spectrum of tire and automotive components for commercial trucks in the Americas, he explained, and thus is the best partner for truck tire dealers looking to grow their business.

“We’re going to have a very unique proposition for truck tire dealers who visit us at SEMA,” said Williams. “Whether they are North American or Latin American based, they can take advantage of Continental’s premium new truck tires, premium ContiTread\ retreads, or the ContiPressureCheck tire pressure monitoring system.

“By offering them a full range of products needed by today’s trucking fleets for their tires, we’ll give dealers the competitive advantage they are looking for, we can even help them access products from our automotive companies in the Continental family to help diversify their business.”

The company will focus on growing its dealer network throughout the Americas, and is again actively inviting prospective dealers and retreaders to come learn about the ContiLifeCycle philosophy -- encompassing products for the total lifetime of a truck tire.

Interested dealers are invited to stop by booth 42205 for information.

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