Trelleborg AB, the global parent company of Trelleborg Wheel Systems Americas Inc., was the official tire sponsor for the Massey Ferguson Players Club dealer training event Aug. 6-9, 2013.
During this event, the top Massey Ferguson dealers in North America selling and servicing tractors below 150 HP received training and information on the latest products and tools available to grow their business and learn more about Trelleborg tires.
“This was the first time we had invited our supply partners to the under 150HP tractors dealer meeting and attendees had a chance to engage with their senior leadership,” says David Bercik, product marketing manager of the Under 150HP Tractor group at AGCO.
“Dealers provided supplier's feedback on current and future products, and companies like Trelleborg took the time to listen. I look forward to working with the Trelleborg team on bringing the right products to the Massey Ferguson lineup now, and in the future.”
“This is a great opportunity for us to partner with Massey Ferguson, showcase our products and to receive direct feedback on the needs of this strategic segment of the agricultural industry,” says Andrea Masella, marketing manager for Trelleborg in North America for agricultural and forestry tires.
“The event was a great success and we would like to extend our thanks to the AGCO and Massey Ferguson team for their professionalism and for the excellent organization during the event. We would also like to thank all the participants for their interesting questions and feedback. We look forward to next year’s training event.”
For more on Trelleborg, see:
Trelleborg will launch apps at Agritechnica 2013
