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Yokohama sets the tone for OE expansion

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Yokohama sets the tone for OE expansion

Yokohama Tire Corp. has hired Andrew Zeisser as director of original equipment sales.

Zeisser is responsible for the company’s OE business in North America, which includes OE sales, engineering and quality control. He will be based at Yokohama's Detroit office.

Prior to joining Yokohama, Zeisser worked at Hankook Tire America Corp. as vice president of OE. He also held various positions at the former Continental General Tire Inc., including director of automotive engineering.

“Andrew is a long-time industry insider with 32 years of experience, many of them in the OE arena,” says Takayuki Hamaya, Yokohama's chief operating officer. “He will be a strong, essential asset to Yokohama as we continue to expand our OE programs.”

Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co. Ltd. For more information on Yokohama’s extensive product line, visit You also can connect with Yokohama on Facebook, Twitter and YouTube:

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