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Kenda plans to up passenger tire capacity by 50%

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Kenda Rubber Industrial Co. is increasing its global production capacity for passenger car tires by 50% in order to meet rising market demand. By the end of the year, the company will have the capacity to produce 38,000 units a day.

Kenda plans to raise its passenger tire production capacity in Taiwan by 4,000 units a day. In addition, new plants in Tianjin and Shanghai, China, will increase capacity by 5,000 and 2,500 tires a day, respectively, according to Kenda and a report in the Taipei Times.

“Kenda’s new plant in Tianjin is operating on a trial basis and likely to become fully operational next month, instead of by the end of next quarter as we previously expected,” said Chairman Yang Ying-ming at a recent shareholders meeting.

He added that Kenda launched a subsidiary in Europe last month to promote its brand and conduct marketing in a bid to enter the European market in the near future.

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