Apollo Tyres Ltd. has opened a sales office in Bangkok, Thailand, to serve the entire Association of Southeast Asian Nations (ASEAN) region, with Thailand as the hub of operations.
This ASEAN region will be supplied by tire exports out of India. After Dubai for the Middle East region, the new location is the second hub outside company’s operations in India, The Netherlands and South Africa. The first hub is in Dubai, UAE, for the Middle East regions.
Apollo says the ASEAN region has gradually become one of company’s strongest export markets, out of India, accounting for more than 40% of exports revenue. The contribution of this region to the total exports revenue of the company out of India has doubled in the last three years. The company already has a sizable distribution network in the ASEAN market.
“As a company we are currently in our second phase of expansion,” says Satish Sharma, Apollo’s chief of Zone I.
“In the last few years, due to high customer satisfaction, the demand and acceptability of our tires has increased manifold in the ASEAN region. We are looking at the Bangkok office to serve as a hub for an active sales and service team. This will allow us to meet customer expectations with greater ease and swiftness.
Apollo says it is well positioned to serve the six million units a year commercial vehicle replacement tire market in the ASEAN region -- a segment where Apollo enjoys a clear product technology and service leadership position.
The fastest growing segment is the 22.6 million units a year passenger vehicle tires. Apollo Tyres sells its range of passenger vehicle, 4x4, commercial and off-highway tires in the ASEAN region.
