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Coker Group names director of marketing

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Coker Group names director of marketing

The Coker Group has hired Marla Moore as its director of marketing. She will oversee all marketing communication efforts for the company’s brands and report directly to group Executive Vice President Wade Kawasaki on matters concerning advertising, public relations and sponsorships within the lifestyle and automotive enthusiast spheres.

Prior to joining The Coker Group, Moore served as the advertising director at Hypertech, a Bartlett, Tenn.-based company specializing in high-performance engine tuning for modern computer-controlled vehicles.

For more than 30 years Moore has been actively involved in the automotive aftermarket industry. In that time, she has used her prowess within the advertising and marketing segments to also help advocate on behalf of the industry; working with the Specialty Equipment Market Association (SEMA) in several capacities.

In 2012, Moore received one of the industry’s highest honors by being named SEMA’s Person of the Year. She also chairs the SEMA Businesswomen’s Network and led the SEMA Mustang Build Powered by Women that gained worldwide recognition. Prior to that honor, she held seats on the select committees of the SBN and SEMA's Motorsports Parts Manufacturers Council (MPMC) and also chaired the Media Trade Conference. In addition she serves on the SEMA Cares Committee and the Legislative Committee as well as a number of other organizations outside of SEMA.

“We’re incredibly delighted to have someone of Marla’s caliber join the Coker family,” says group President Corky Coker. “She lives and breathes the automotive aftermarket and brings a unique perspective on marketing strategy that reflects her experience within the industry.”

Moore’s role has her as the marketing head for more than 10 individual brands under The Coker Group umbrella, including The Coker Tire Co., Honest Charley Speed Shop, The Great Race, Coker Cycle Company, Phoenix Race Tires, M and H Racemaster, Pro-Trac Tire Co., Specialty Wheel, Roadster Wire Wheels and Wheel Vintiques,

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