Industry News Multimedia Podcasts

Podcast: Pirelli CEO Talks Company's North American Strategy

Order Reprints
Berardi-podcast-photo.jpg

Pietro Berardi, the CEO of Pirelli Tire North America,

Pietro Berardi, the CEO of Pirelli Tire North America, has a distinct vision for the company’s strategy in the United States. A big part of that is pursuing more OE fitments in the rapidly growing SUV/CUV/light truck segment, as you will hear on today's edition of The Modern Tire Dealer Show. Berardi also discusses how electric vehicles fit into Pirelli’s strategy and provides his outlook on the state of the U.S. tire market.


Related Articles

Podcast: A Conversation With Chabill's CEO Beth Barron

MTD Exclusive: CEO Berardi Outlines Pirelli's Plans for North America

Podcast: Thinking About Selling Your Dealership? Listen to this Podcast First

You must login or register in order to post a comment.