Podcast: "Order-Takers" Versus "Sales-Makers" — Can You Spot the Difference?
Are your counterpeople "order-takers" or "sales-makers?" Tire dealership sales and leadership coach Mike Townsend teaches you how to spot the difference.
Are your counterpeople "order-takers" or "sales-makers?" Tire dealership sales and leadership coach Mike Townsend teaches you how to spot the difference — and how to transform "order-takers" into true, profit-generating "sales-makers" — during this episode of The Modern Tire Dealer Show.
Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award - often referred to as "the Pulitzer Prize of business-to-business media" - in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.
