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Podcast: "Order-Takers" Versus "Sales-Makers" — Can You Spot the Difference?

September 30, 2021

Joy Kopcha, Mike Manges, and Ron Ledgard

You want to populate your stores with sales-makers, says Mike Townsend.

Are your counterpeople "order-takers" or "sales-makers?" Tire dealership sales and leadership coach Mike Townsend teaches you how to spot the difference — and how to transform "order-takers" into true, profit-generating "sales-makers" — during this episode of The Modern Tire Dealer Show.

Managing Editor

After more than a dozen years working as a newspaper reporter in Kansas, Indiana, and Pennsylvania, Joy Kopcha joined Modern Tire Dealer as senior editor in 2014. She has covered murder trials, a prison riot and more city council, county commission, and school board meetings than she cares to remember.

Editor

Mike Manges is Modern Tire Dealer’s editor. A 20-year-plus tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies, and served as MTD’s senior editor from 2000 to 2010.

Managing Editor

Ron Ledgard is the managing editor for Modern Tire Dealer and Auto Service Professional. He previously worked for The Athletic, the Akron Beacon Journal and DK Pittsburgh Sports. He started at MTD and ASP in January of 2021. He is a graduate of the University of Pittsburgh. #H2P He enjoys the outdoors, sports, cooking (or, at least, eating food) and running (but that is a work in progress).

Podcast: "Order-Takers" Versus "Sales-Makers" — Can You Spot the Difference?

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Managing Editor

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Podcast: "Order-Takers" Versus "Sales-Makers" — Can You Spot the Difference?

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Recent Articles by Joy Kopcha

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