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Toyo to Unveil 31 'World-Debut' Vehicles During SEMA Show

Company Brings Treadpass Back to Event

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"Treadpass will showcase the largest concentration of world-debut vehicles," say Toyo officials.

More than 30 vehicles - as well as two, "crowd-stopping" art installations - will be on display at Toyo Tire U.S.A. Corp.'s Treadpass exhibit during the 2021 Specialty Equipment Market Association (SEMA) Show.

Returning to the SEMA Show for its eighth year, "Treadpass will showcase the largest concentration of world-debut vehicles and is located between the Central and South Halls of the Las Vegas Convention Center."

Display vehicles will include a 1000whp 1994 Mazda RX-7, a 1972 Chevy K5 Blazer with chopped doors and an iconic 1982 DeLorean DMC 12, among others.

"The art installations - one by conceptual artist and designer Joshua Vides and the other featuring Audi builds by Ken Block and Brian Scotto of Hoonigan - will be the centerpiece of the Toyo Tires outdoor booth in front of the South Hall entrance (Exhibit #84160).

In addition, Ken Block and Brian Scotto "will be revealing all-new Audi builds featuring art by Ricardo Gonzalez aka 'Itsaliving.' Block will be displaying an Audi Sport Quattro Tribute built by LCE in Germany and Scotto will be unveiling an Audi Coupe Quattro, a project car he bought in 2004."

And Toyo is "bringing back (its) popular limited-edition pins in collaboration with Leen Customs.

"The 10 pins featuring new Toyo Tires vehicles will be distributed at designated times during the show. Schedules for the pins will be available at both the Toyo Tires Treadpass and display in front of South Hall."

“Toyo Tires is excited to rejoin SEMA 2021 in person and bring back our celebration of creativity and vehicle execution at Treadpass,” says John Thomas, president and CEO, Toyo Tire U.S.A. Corp.

“SEMA allows us to highlight and partner with some of the best builders in the industry. They choose Toyo Tires knowing the right tires elevate the look, feel and performance of their vehicle.”

 To learn more about the tires which help completed the vehicle builds, visit toyotires.com. 

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