Podcast: Pirelli’s Mario Isola on Formula One’s U.S. Popularity, Netflix and New Tire

Mario Isola, Pirelli's head of operations for Formula One, talks about the growing popularity of F1 racing in the United States, the successful TV series on Netflix and what a new, larger tire on race day will be like in 2022.



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Dec. 9, 2021
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This week on The Modern Tire Dealer Show, we have the good fortune of talking with Mario Isola, Pirelli’s head of Formula One racing operations.

Isola guides us through what a normal F1 race week looks like for him and his team of tire engineers. He describes how tire dealers and consumers get benefits from the information gleaned from racing tires and their technology.

Next season, F1 is moving to a bigger tire at 18 inches and he believes that will provide even more data than the present 13-inch models.

He even talks with us about Netflix and F1's successful TV series.

We think you will enjoy this one.

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About the Author

Joy Kopcha
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Joy Kopcha

Managing Editor

Joy Kopcha joined Modern Tire Dealer and Auto Service Professional as senior editor in 2014 after working as a newspaper reporter for a dozen years in Kansas, Indiana and Pennsylvania. She was named managing editor of MTD and ASP in 2022, and took on that same role with Motor Age in 2024.

She is an award-winning journalist, including in 2023 when she was named a Jesse H. Neal Awards Finalist.

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Mike Manges
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Mike Manges

Editor

Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award - often referred to as "the Pulitzer Prize of business-to-business media" - in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010. 

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