Titan International Inc. recently wrapped up another Titan University Summit, its exclusive sales training program for tire dealers. The live-streamed event included 17 classes.
"Over 2,500 student seats were filled from a variety of countries, including the U.S., Canada, Mexico, Argentina and Brazil," say Titan officials.
"Classes were live-streamed in a manner that allowed students to interact with industry experts within a classroom setting that will help our dealers better serve their customers and achieve their own business goals," says Paul Hawkins, senior vice president of aftermarket sales, Titan.
Topics covered included product features, effective selling strategies and competitive product positioning and more.
Keynote speakers included tire compounding and chemistry specialists, as well as experts from Fuller Brothers, Stellar Industries and AME International.
The event took place Jan. 25-27 and Feb. 1-3.
