MENU

Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Mtd 0123 cover 300x410Digital EditionOnline Edition

Positive Sellout Streak Continues

How the Founders of GCR Hit on a Winning Formula

Why Tires Are Key to Optimizing EV Performance

Is Your Bonus Program Ineffective?

Are Old Habits Holding Your Business Back?

Multimedia Podcasts

Podcast: Why the All-Weather Category is Growing

Nokian's Steve Bourassa Discusses Key Drivers

December 22, 2022
Mike Manges
Order Reprints
KEYWORDS All-weather nokian Steve Bourassa
1022_MTD_all_weather_manufacturer_story_Nokian.jpg

"The all-weather segment appeals to a certain kind of consumer," says Bourassa.  

| Photo Credit: Nokian

In this episode of The Modern Tire Dealer Show, Steve Bourassa, Nokian Tyres' director of products, discusses the dynamics that are driving the rapid growth of the all-weather tire category.

     


Mike manges web

Editor

Mike Manges is Modern Tire Dealer’s editor. A 25-year tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.

Recent Articles by Mike Manges

Podcast: Editors Preview MTD's Facts Issue

Will Tire Dealership Acquisitions Slow Down in 2023?

Pricing, Supply Chain Challenges Carry Over Into 2023

Related Articles

Why All-Weather Tire Sales Are Heating Up

Bridgestone WeatherPeak Joins All-Weather Category

Podcast: Why the M&A Market is Hotter Than Ever

10 Missions Media Automotive Group

ADAPT

AUTO JOB CENTRAL

Auto Service Professional

FENDERBENDER

NOLN

Ratchet+Wrench

© 2023. 10 Missions Media, LLC. All Rights Reserved.
Privacy Policy Terms of Use
Design, CMS, Hosting & Web Development | ePublishing