Nexen Tire Corp. credits its fourth place ranking out of 12 tire brands in the passenger car segment of the of the 2016 J.D. Power Original Equipment Tire Customer Satisfaction Study to improved results in the tire wear portion of the survey.
Nexen says major factors in regards to tire satisfaction for this study were tire ride, tire traction and handling, tire wear and tire appearance. The company says it increased 82 points in the tire wear factor from the 2015 study.
“This factor is what customers consider to be the most important out of all the tire satisfaction factors, which led to an improvement in customer satisfaction for the company’s products this year.”
The company says that “through continuous investments in R&D, Nexen will continue to improve product quality and technology in order to increase global customer satisfaction and become a top global player among tire manufacturers.”
Nexen currently owns four research facilities in Korea, China, the United States, and Europe and three manufacturing facilities; two in Korea and another one in Qingdao, China. In October 2015, the company started construction of a new tire manufacturing plant in Zatec, Czech Republic, which will feature the most advanced automation systems along with environmentally friendly technologies. Commercial operation is planned to commence in 2018.
For MTD’s coverage of the J.D. Power Survey results see: “Younger Shoppers Are Less Likely to Purchase OE Tire Brands.”
For MTD Editor Bob Ulrich’s perspective, see his blog: “J.D. Power Findings Must be Placed in the Proper Context.”
The J.D. Power rankings in graph format can be viewed and downloaded here.
