Specialty tire guru Wallace Wade was practicing diversification many years before it became a business school buzzword.
In addition to supplying hard-to-find tires through his Dallas, Texas-based dealership, Wallace W. Wade Specialty Tires, Wade has carved out a profitable niche supplying advertising materials like banners, flags and other products to fellow tire dealers.
Modern Tire Dealer Senior Editor Mike Manges examines Wade's advertising operation in the September edition of MTD, available now!
