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Colony Tire makes W.I.S.E. software decision

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Colony Tire Corp., one of the country's largest tire dealers, has selected Royal 4 Systems as its technology partner.

The 25th largest tire store chain in the Modern Tire Dealer 100, Colony Tire has 43 retail, commercial and wholesale outlets in North Carolina and Virginia. It mans the outlets with more than 500 associates and 225 vehicles.

Colony says Royal 4's W.I.S.E. warehouse management system will help streamline operations at its three distribution centers.

W.I.S.E. provides an RF solution for inventory receiving, put-away, cross-docking, product location, picking, shipping, tire aging alerts, NAFTA compliance, outbound documentation and more. It also integrates with ASA Tire Systems' TreadX inventory and purchasing modules in real time, increasing efficiencies and reducing costly data entry errors, according to the company.

"Royal 4's partner relationship with ASA, our point of sale systems provider, was a critical factor in our decision, but not the only reason," says Andrew Bergeron, Colony Tire's, executive vice president. "The fact that Royal 4 had hundreds of satisfied customers -- including one of our suppliers, Toyo Tire -- experienced engineers and the ability to provide 24/7 support made them the clear systems provider of choice for Colony Tire.

"In addition, our management team felt more comfortable partnering with a company that had co-developed a data interface that would help insure a smooth flow of information between the two systems.

"Another key component of the overall solution was Royal 4’s demand forecasting module, which should enable us to make more informed buying decisions based on sales history, trends and seasonality," says Bergeron. "This will not only help us better utilize our warehouse space, but we should be able to increase our inventory turns and decrease our handling costs.”

For more information on W.I.S.E., visit

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