Kumho embraces social networking
Kumho Tire U.S.A. Inc. says it will increase its marketing efforts on major social networking sites such as Facebook, Twitter and YouTube "to reach current and future Kumho enthusiasts."
The “Kumho Tire” fanpage on Facebook allows fans to get:
* updates on upcoming new products,
* insights on Kumho’s motorsports activities and drivers, and
* exclusive access to contests and giveaways.
“Many of our loyal fans are already active users of Facebook and other social media sites so it was just a natural extension for Kumho to join and be a member of this thriving community,” says Rick Brennan, vice president of marketing.
Kumho also will leverage YouTube’s popularity by posting numerous videos featuring Kumho’s family of high performance tires; the "Kumho Girls"; and Kumho TORC Series drivers such as Ricky and Luke Johnson.
“By focusing our efforts on the web and online video, we are, in essence, reaching our loyal enthusiasts on a more personal and relevant manner and inspiring our fans to spread the word about Kumho Tire," adds Brennan.