SEMA Show, Day Two: See the new Ironman!
How new is the Ironman All Country M/T from Hercules Tire? It is being introduced to the marketplace at the 2014 SEMA (Specialty Equipment Market Association) Show in Las Vegas during Automotive Aftermarket Industry Week.
The SEMA Show and the Global Tire Expo will run through Friday, Nov. 7.
Designed with enhanced puncture-resistant features, the All Country M/T delivers outstanding off-road traction in the most adverse conditions and excellent durability in extended off-road use, according to the company.
"We’ve been building the Ironman brand line-up over the past few years," says Joshua Simpson, vice president of marketing. "Our customers were very adamant about adding a true off-road product line.
"We expect this line to do well with both the serious off-road enthusiast and the casual enthusiast, who is looking for great performance and cosmetic appeal at an affordable position.”
The Ironman All Country M/T features a number of performance attributes.
* A groove design enhances durability by protecting against stone drilling and punctures.
* Shoulder blocks easily shovel away mud, silt and sand and provide side-biting traction on off-road surfaces.
* The staggered buttress design increases off-road capability and guards against high sidewall cuts and abrasions.
* The void ratio effectively promotes self-cleaning capability in muddy conditions.
The tire is available in 16 sizes with 15- to 20-inch rim diameters. In addition, a studdable tread delivers extra "bite" in severe weather applications, and select sizes have a three-ply sidewall to protect against cutting and tearing in off-road situations.
The All Country M/T can be seen at the Hercules booth, No. 43085.
Hercules is a wholly owned subsidiary of American Tire Distributors Inc. For information on the Hercules and Ironman lineups, visit www.herculestire.com.