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SEMA Show pre-show: Kenda Klever S/T

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SEMA Show pre-show: Kenda Klever S/T

Kenda USA took advantage of the 2014 SEMA (Specialty Equipment Market Association) Show to  hold its inaugural dealer meeting. Two of the highlights were the introduction of the Kenda Klever S/T and the company's new associate dealer program, Kenda Traction.

The Klever S/T (K52) is designed for SUVs and cross-over vehicles in North America. It is the long-term replacement for the KR15.

The tire will initially be available in six sizes, which will be introduced "very early" in 2015, according to Dan Shavers, chief engineer. Approximately 20 sizes will be released later in the year.

Compared to the KR15, the Klever S/T has improved snow traction thanks to a new tread compound. The tire also features the following, says the company:

* an asymmetric tread pattern that effectively balances inside and outside tire performance;

* excellent ride control and noise reduction performance;

* great steering response and handling, thanks to strong shoulder blocks;

* good all-season traction, helped by a greater number of sipes and increased lateral groove densities.

Kenda will back the tire with a limited tread wear warranty, which Shavers said has yet to be determined. The tire will be displayed in the Kenda booth at the Global Tire Expo.

The company also rolled out its Kenda Traction associate dealer program. The incentive program is designed to reward Kenda's dealers and distributors for purchases of at least 125 tires a quarter.

Dealers must register each location as a separate account, while distributors will be required to approve the addition of each of their dealers to the program. Cash payouts will be distributed each quarter through the Kenda reloadable debit card, good for Kenda branded merchandise

Signups for Kenda Traction will begin Dec. 1, 2014, with the program starting Jan. 1, 2015.

American Kenda Rubber Industrial Co. Ltd., which does business as Kenda USA, is headquartered in Reynoldsburg, Ohio. For more information on Kenda and its products, visit

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