Toyo Tire U.S.A. Corp. will showcase its products in three areas at the 2014 Specialty Equipment Market Association (SEMA) Show Nov. 4-7 in Las Vegas.
Attendees will see Toyo exhibits at the company’s main tire display (booth #40041) on the first floor of the South Hall; the Toyo Tires Treadpass, a passage connecting Central and South halls; and the Toyo display (#63103) outside in front of the South Hall.
Main booth
The centerpiece of the Toyo’s main booth this year will be BJ Baldwin’s custom built pre-runner, Loki, doing a wheelie on new Toyo Open Country R/T tires. Loki will be in front of a massive video wall. Attendees can also expect to see one-of-a-kind car builds by renowned domestic and international tuners.
The Toyo tires booth will feature meet-and-greets with champion off-road racers and popular UFC fighters. Current signers include Off-Road Champion BJ Baldwin as well as six-time X-Games Gold Medalist and Off-Road Truck Racing Pro Jeremy “Twitch” Stenberg. Stop by the booth or follow Toyo tires on Twitter for an appearance schedule.
Treadpass exhibit
More products will be featured in the Toyo Tires Treadpass connecting the South and Central halls. Visitors can check out nearly 30 custom vehicles and then recharge their bodies and their devices in the Recharge Lounge. The lounge will feature an oxygen bar and charging stations as well as massage therapists Tuesday through Thursday.
Outdoor display
The company says its display in front of the South Hall will offer a unique video and photo experience.
Follow Toyo Tires on Facebook, Instagram and Twitter for updates throughout the SEMA Show. To learn more about the Toyo’s products, visit www.toyotires.com.
