Podcast: Pirelli CEO Talks Company's North American Strategy

Pietro Berardi, the CEO of Pirelli Tire North America, has a distinct vision for the company’s strategy in the United States, and he discusses that and more for this episode of The Modern Tire Dealer Show.

Aug. 12, 2021
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Pietro Berardi, the CEO of Pirelli Tire North America, has a distinct vision for the company’s strategy in the United States. A big part of that is pursuing more OE fitments in the rapidly growing SUV/CUV/light truck segment, as you will hear on today's edition of The Modern Tire Dealer Show. Berardi also discusses how electric vehicles fit into Pirelli’s strategy and provides his outlook on the state of the U.S. tire market.

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Mike Manges

Editor

Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award - often referred to as "the Pulitzer Prize of business-to-business media" - in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010. 

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