General Tire Partners with ARCA Menards Series

General Tire, a subsidiary of Continental Tire, announced it will extend its long-standing partnership with the ARCA Menards Series for the 2026 season. 

As part of the partnership, there will be four General Tire entitlement races during the 2026 ARCA Menards Series season, including the General Tire 200 at Daytona International Speedway, General Tire 150 at Phoenix Raceway, General Tire 100 at the Watkins Glen International and the General Tire 150 at Sonoma Raceway.

As a supporter of the series for a decade, General Tire officials say the brand “remains committed to empowering rising talent, elevating competition and bringing fans closer to the action on some of the nation’s most iconic tracks.”

Since joining the ARCA Menards Series in 2016, General Tire says it has “elevated the competition through enhanced product performance, stronger team support and immersive fan engagement.”

“We’re incredibly proud to continue our partnership with the ARCA Menards Series as we head into 2026,” says Brian Beierwaltes, head of marketing for U.S. passenger and light truck replacement tires at General Tire. “Motorsports isn’t just part of our heritage; it’s part of our identity. ARCA is where future champions are made, and supporting these athletes, teams and fans fuels our drive to innovate, compete and inspire.”