CIMS promotes tire safety at NADA meeting

Feb. 22, 2012

At the recent meeting of the National Automobile Dealers Association (NADA), CIMS Tire Registration emphasized to the nation’s auto dealers the importance of consumer safety, and its relationship to tire registration.

Paul Taylor, chief economist of NADA, told attendees that more than 13.9 million new cars and light trucks will be purchased or leased this year. 

“We viewed that statement as an opportunity to inform not only those auto dealers in attendance, and our own industry’s tire dealers, but also consumers about the importance of tire registration as it specifically relates to vehicle safety,” says Susan Kruder, president of Akron, Ohio-based CIMS Tire Registration.

Visitors to the CIMS exhibit learned that while tire registration is a mandate of the National Highway Traffic Safety Administration (NHTSA), it is equally important for tire sellers to underscore the reasons behind the process.

“We believe the auto and tire industries certainly have a commitment to safety, but we also believe that it’s equally important to assure a customer that his or her replacement tires are registered and they can be quickly notified in the event of a safety recall,” Kruder says.  

“It just makes good sense to reaffirm one’s commitment to safety as often as possible. It makes the consumer more confident of the product, more trusting of the seller and, ultimately, more loyal to the seller.”

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