The Wheel Group's (TWG) Vault Collection Display earned runner-up honors in the 2026 New Products Showcase at the SEMA Show.

Designed as an "innovative sales tool," the Vault Collection was designed to bring TWG’s newest wheel products directly to its customers in a "highly customizable format," say company officials.

TWG created the concept to connect its sales team directly with dealers and customers, "providing a hands-on opportunity to introduce new products, highlight brand offerings and create meaningful conversations."

"One of our goals has always been to find better ways to connect with our customers and give our sales team eye-catching tools to tell our product story," says Jill Hepp, director of marketing. "The Vault Collection is a great example of that thinking."

"We wanted to create something different that would make showcasing our new products more impactful, more interactive and more personal. Being recognized at SEMA is a great accomplishment and a testament to the team’s creativity and effort behind this concept."

Officials say the Vault Collection will continue evolving as the company expands its product lines.

"This is just the beginning for the Vault Collection," says Hepp. "We'll continue to build on the concept, find new ways to customize it and make sure we're giving our customers an exciting look at what's next from TWG."