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The Modern Tire Dealer Show

Podcast: How to Turn Your Salespeople Into Heroes

Retail tire sales and leadership coach Mike Townsend says your salespeople need to be more than trusted advisors. They need to be "heroes" and "companions" to your customers. What does he mean and how can they achieve that?
March 9, 2023
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Photo Credit: MTD
'Connect with people,' says Townsend. 'Find out the need behind the need.'
"Connect with people," says Townsend. "Find out the need behind the need."

Retail tire sales and leadership coach Mike Townsend says your salespeople need to be more than trusted advisors. They need to be "heroes" and "companions" to your customers. What does he mean and how can they achieve that? This episode of The Modern Tire Dealer Show has the answers.

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About the Author

Mike Manges
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Mike Manges

Editor

Mike Manges is Modern Tire Dealer’s editor. A 29-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the Jesse H. Neal Award, the Pulitzer Prize of business-to-business media, in 2024 and 2026. A past Endeavor Business Media Editor of the Year, Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010. 

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