Podcast: How to Help Customers Overcome Sticker Shock

Oct. 13, 2022

Are your customers suffering from sticker shock? You're not alone. Retail tire sales and leadership coach Mike Townsend tells you how to overcome price-related objections in this episode of The Modern Tire Dealer Show.

About the Author

Mike Manges | Editor

Mike Manges is Modern Tire Dealer’s editor. A 25-year tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.