When it comes to retail tire pricing, dealers should continue to “expect the unexpected,” says JP Brooks, director of business development for Fitment Group.
In this episode of The Modern Tire Dealer Show, JP Brooks, chief revenue officer at Fitment Group, examines retail tire pricing at the mid-year point and provides a preview of what to expect during the second half of 2024.
Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award - often referred to as "the Pulitzer Prize of business-to-business media" - in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.
