Discount Tire Opens Pit Pass Concept Store

Oct. 4, 2022

Discount Tire has opened its first Pit Pass concept store, which the dealership describes as "a new retail experience." The store is located in Atlanta, Ga.

The Pit Pass store features "embedded tire scanners, digital displays, online ordering and appointment-focused booking, with speedy tire and wheel services from the comfort of a customer's vehicle in a drive-thru experience

The location also offers an after-hours functionality, where customers can receive a digital readout of their tire conditions from the displays in the drive-thru experience and make informed decisions about tire maintenance, replacement or scheduling a service appointment.

"The Discount Tire Pit Pass concept store features an approximate 5,000-square-foot ground floor footprint and 2,600 square feet of subsurface workspace and is markedly different from the traditional tire shop.

"Discount Tire's expert technicians are using the latest technologies, including embedded tire scanners that evaluate tread depth and tire condition and Zebra mobile devices to complete services," note Discount Tire officials.

"Digital displays give each customer's vehicle status in real time and allow tire technicians to share updates, product or service recommendations. The entire experience allows customers to remain in their vehicle."

"Our goal is to meet the busy lifestyle of today's modern customers and get them taken care of faster and with more personal convenience," says Tom Williams, chief experience officer, Discount Tire.

"The new Pit Pass concept store is a great testament to innovation that follows putting the customer first, just as we have done for decades to offer an inviting, easy and safe experience."