Hercules Brand Sponsors Bull Riding Team

American Tire Distributors Inc.'s (ATD) Hercules brand is the official tire sponsor of the New York Mavericks professional bull riding team.

"We are proud to announce our sponsorship of the New York Mavericks professional bull riding team," says Josh Simpson, president of Hercules Tires.

"This partnership highlights our dedication to durability, performance and competitive spirit."

As the bull riding team's exclusive tire partner, ATD's Hercules brand will activate various assets, including TV-visible signage, use of Mavericks' trademarks and logos in advertising and promotions, rider branding, digital and social media integration and more.