Black's Tire Partners With Community College
Black's Tire Service Inc. has announced a multi-year partnership with Southeastern Community College in Whiteville, N.C.
"This generous multi-year pledge will support the college’s mission, students and programs through the Southeastern Community College Foundation, with funds designated to be used where the need is greatest," said Black's Tire Service and Southeastern Community College in a joint statement. (Black's Tire Service also is based in Whiteville, N.C.)
"In recognition of this investment, Black’s Tire Service will receive naming rights to the front entrance area of the (college's) Automotive Technology Building, along with prominent logo placement inside the facility.
"The investment further strengthens Southeastern Community College's Automotive and Diesel Technology programs, while reinforcing the College’s focus on workforce development and economic mobility.
"As part of the partnership, Black’s Tire Service will utilize Southeastern Community College's automotive and diesel programs for technical education and training for current employees and new hires, supporting both entry-level preparation and upskill opportunities."
In addition, the partnership includes "a collaborative marketing relationship that extends (the college's) reach beyond campus. Southeastern Community College’s logo and marketing materials will be featured in Black’s Tire Service promotional efforts, including NASCAR races, education and training initiatives and recruiting events.
"Likewise, the college will promote Black’s Tire Service through marketing and promotional materials connected to Southeastern Community College's automotive programs, further strengthening the connection between education and industry."
"This commitment is about more than a building or a name,” says Joe Hooks, chair of the Southeastern Community College's board of trustees. “It reflects a shared belief in our students, confidence in workforce education and a long-term commitment to the future of our community.”
"At Black’s Tire, we’re a family business and we believe much of our future will continue to be built by people who work with their hands, their heads and their hearts,” says Rick Benton, who heads Black's Tire Service's wholesale division.
“We are deeply committed to the trades - especially automotive and diesel technology -because that’s where real opportunity, mobility and long-term careers are created. Southeastern Community College is right here in our backyard and we’re excited to be part of this special moment.
"This new automotive and diesel technology center represents a state-of-the-art training environment that mirrors today’s industry."