TireTutor has announced the acquisition of the Boston-based ImprezzAI, an AI marketing startup.
According to TireTutor officials, the ImprezzAI technology has already optimized paid media campaigns for TireTutor’s dealer network. Its co-founder, Ivan Ceraj, joined TireTutor’s leadership team earlier this year, taking on the role of head of platform.
“The acquisition of ImprezzAI marks an exciting step in TireTutor's evolution," says Jason Abrahams, CEO and founder.
"Ivan and the ImprezzAI team bring invaluable expertise in machine learning and artificial intelligence, which will be instrumental in further enhancing our platform and delivering even greater ROI for our dealer partners.”
ImprezzAI was founded in January 2023 by CarGurus veterans Ceraj and Dave Galvin, with operating executive Ben Schlesinger.
TireTutor has been using ImprezzAI’s technology for over a year to manage advertising campaigns for its dealers.
“I’m excited to help TireTutor further innovate its products and bring dealers the kind of Shop Management System they’ve always wanted and needed,” says Ceraj.
“TireTutor’s comprehensive Shop Management System, an end-to-end platform, seamlessly integrates marketing, eCommerce, and supply chain management. This robust foundation unlocks exciting opportunities to leverage machine learning and AI tools, empowering our customers to continually optimize and grow their businesses.”
ImprezzAI founding engineer Sergey Andreev has also joined TireTutor.
