MatraX Will Exhibit at SEMA Show

Sept. 28, 2023

MatraX Tyres will bring five of its passenger and light truck tires to the 2023 SEMA Show.

The tires include the MatraX Urcola+ ultra-high performance tire, which features MatraX's AcousticEase technology for noise reduction, a special tread pattern and more; the MatraX Urcola, a high performance tire that incorporates a number of features to enhance grip, water evacuation and other performance benefits; the MatraX Romero, which offers balanced pressure distribution and other benefits; the MatraX Navarra, which "adapts to both on- and off-road conditions for unparalleled control," according to MatraX officials; and the MatraX Colmenar, which boasts a dual-sided pattern that "increases turning precision and offers outer extensions for even greater road contact."

Joseph Sousa, marketing director at MatraX Tyres, says the company's "aim at exhibiting at this outstanding tire and automotive product show for the very first time is to comprehensively endorse the MatraX brand’s introduction to the North American market.

"Matrax will also be looking to attract the attention of progressive tire distributors right across the U.S. We have already established our first distribution partnership located in an Eastern state.

“Since being launched, MatraX has swiftly evolved into a potentially leading international tire brand that is deeply committed to innovation, safety and futuristic design. Our appearance at SEMA 2023 is the next step forward in our continued momentum within the industry.”

The SEMA Show will take place Oct. 31-Nov. 4 in Las Vegas, Nev.