Yokohama Tire Corp. has announced it is the presenting sponsor of the Bass Pro Shops Bassmaster Classic Tailgate Driven by Yokohama Tire.
The event, part of the Bassmaster Classic Expo, is March 21 through March 24 in Tulsa, Okla.
“We’re thrilled to come on board as a partner with the renowned Bassmaster Classic Tournament,” says Andrew Briggs, vice president of marketing and product management for Yokohama Tire.
“It’s a great opportunity to connect with their passionate and engaged fanbase about our wide range of tires. We’re really looking forward to getting out to this year’s event, interacting with both the fans and anglers and showing what Yokohama is all about.”
Yokohama will have an outdoor experiential activation at the event’s tailgate, which includes an autograph session, tire giveaways, a Geolandar tire line display and more.
