Pirelli Cyber Tire Takes Home Honors

Pirelli's Cyber Tire has won Vehicle-to-Everything (V2X) Innovation of the Year honors at the Autotech Breakthrough Awards 2025.

The award is administered by the Tech Breakthrough intelligence platform, which identifies "the most innovative players and services in the automotive technology sector," according to Pirelli officials.

Cyber Tyre collects data directly from the tire, "processing them through Pirelli proprietary software and algorithms and communicating them in real time to the vehicle's electronics, enabling improved driving dynamics, safety and integration with digital infrastructures."

It measures tire pressure, load, temperatire and tread wear. Informaton is transmitted to a control unit "that optimizes the vehicle's electronic systems, such as ESP, ABS and traction control, significantly improving safety and driving experience."