Goodyear Opens 'Vault'

Goodyear Tire & Rubber Co. has opened an online marketplace called "The Vault."

"Consumers can explore and purchase a curated collection of historic artifacts, signed memorabilia, limited-edition merchandise and once-in-a-lifetime experiences," say Goodyear officials.

"Consumers can explore and purchase a curated collection of historic artifacts, signed memorabilia, limited-edition merchandise and once-in-a-lifetime experiences," say Goodyear officials.

"Designed as both a collectors' destination and a living archive, The Vault brings together rare pieces of Goodyear history alongside culturally relevant collaborations and exclusive modern collections. Key offerings include a section of the engine from the historic Spirit of America Goodyear Blimp, one of Goodyear's first tires dating back to 1899, race-used tires from the winning car at the 2025 NASCAR Cup Series Championship, merchandise signed by celebrities and much more."

To mark the launch of The Vault, Goodyear is inviting consumers to take part in "a limited-time, digital challenge. Those who correctly solve a riddle on Goodyear.com will have a chance to receive one of 30 cryptex vaults containing exclusive prizes. Rewards range from Goodyear merchandise to the ultimate golden ticket: a private flight experience aboard the iconic Goodyear Blimp."