Tire Dealer Program Groups Add Perks

Many independent tire dealers are able to leverage buying power, invest in their training, boost their marketing campaigns and find camaraderie with other dealers by joining program groups. According to MTD’s 2026 Tire Dealer Program Groups Guide, there are nearly 50 different national, regional, tire manufacturing and franchise program groups available to independent tire dealers in the United States.

In this MTD exclusive, representatives from a variety of program groups — in their own words — detail what they’re offering to their members in 2026. Many also preview products they plan to introduce.

National Independent Groups

ATD Commercial Flex (American Tire Distributors Inc.): This is a new program that launched in January 2026. This is a totally new commercial program that expands from ATD proprietary brands to all brands carried by ATD. ATD has introduced its new Commercial Flex program to give dealers even more reasons to consolidate their commercial tire purchases with ATD. As ATD continues to expand its brand and product offerings in the commercial space, the program rewards dealers who source their full range of commercial tire needs through ATD. The program also offers additional incentives for ATD proprietary brands and ATD-aligned Tire Pros dealers.

Cosmo Tires Kat Kash Program (Tire Group International LLC): Last year, we introduced 85 new SKUs, taking us to 260 SKUs in our Cosmo portfolio of products. This year, we plan to add an additional 200 SKUs to our line-up. We also held a dealer trip in Peru this past year to launch our new Grip It XT tire. In the second half of last year, we launched our Retail Partnership Program, with 15 dealers participating. With this program, Cosmo Tires is collaborating with our dealers to do a complete makeover of their showrooms and exteriors. We call this the Cosmo Kool Up and we pay 100% of the expense for these makeovers and are looking to expand this program nationally in 2026. We also plan to increase the number of Kat Kash distributors so that we can expand our network of Cosmo retailers nationwide. As we expand this network, we will also introduce a new suite of digital assets to help our dealers optimize profitability and inventory productivity and attract new customers to their businesses.

Hercules Power (American Tire Distributors Inc.): Two new products were added to the program in 2025: the TIS RT1 by Hercules and the Ironman All Country AT-X. The 2026 Hercules Power Program includes optimized quarterly bonuses, simplified unit goals and a flat payout on all active Hercules passenger and light truck products. Dealers who meet their attainment targets on Hercules tires also earn incentives on Ironman brand passenger and light truck products.

Independent Tire Dealers Group (Independent Tire Dealers Group LLC): As part of this program, we are offering private and exclusive brands. Additionally, we are growing our expansion to Canada.

Lexani Ignite Associate Dealer Program (Turbo Wholesale Tires LLC): One of our newest additions, started last year, is the Lexani Shop (www.LexaniShop.com). As dealers advance through the Lexani Ignite Program, they earn promotional dollars that can be redeemed in the Lexani Shop for point-of-sale materials such as banners, tire stack covers and tire inserts. This program is designed to support our dealers’ in-store marketing efforts and help drive brand visibility at the retail level. Dealers can also purchase branded apparel for their teams, including polos and hats. Our newest Lexani, Lionhart and Rolling Big Power Tires that are eligible for rewards include the RBP Conveyor ST (trailer tire), Lexani Quattro Tempo Tour All-Weather, Lexani Freccia GT-S (summer tire) and others. The 2026 Lexani Ignite program offers dealers a more refined tiered structure, including the new Inferno Level, designed to reward brand commitment. We also offer greater flexibility for product-specific promotions throughout the year. This year, we’re also introducing several new product expansions, including the RBP Distributor from Van Tire, the Lexani RFX Max, our newest run-flat tire offering, and size extensions for several existing product lines.

Milestar Momentum (Tireco Inc.): Over the past year, our team has focused on strengthening dealer profitability and accelerating sell-through with two major initiatives. We expanded the Milestar Momentum Program, providing dealers with a more structured, performance-based rewards platform that aligns sell-in and sellout incentives across key product lines. In parallel, we enhanced our Quarterly Consumer Rebate Program, delivering consistent, market-relevant promotional support designed to drive retail traffic. From a product standpoint, we also introduced Milestar Winterguard, expanding our portfolio to address growing demand for cold-weather and severe-service applications. We also have next-gen TBR products launching this year. In addition to product innovation, we will debut a new Milestar website in 2026, featuring improved navigation, enhanced product information and stronger dealer-focused tools.

Partner Up (American Omni Trading): American Omni Trading is adding new products, such as the Americus All-Weather tire and Americus RT tire. We are also adding new sizes to the Americus Rugged MT and the Americus Recon Sport.

Point S USA: In 2026, Point S USA is focused on expanding its footprint ... enhancing member support and driving consumer engagement through key initiatives. This year, we’re launching a robust promotional calendar featuring multiple promotional sales with our Platinum Partners throughout the year. We’ve also expanded our Platinum Partner Program by strengthening exclusive relationships with key tire manufacturers, offering Point S USA-exclusive promotions, enhanced rebates and increased marketing support. In addition, we’ve enhanced our retail website functionality through new e-commerce and online appointment booking features to drive in-store and online sales. Point S USA is also adding simplified tire warranty processing, a streamlined digital warranty system for easier post-sale support. Finally, we’ve continued an aggressive geographic expansion through rapid growth into new states, expanding the Point S footprint nationwide.

Tire Pros (American Tire Distributors Inc.): Tire Pros has introduced a comprehensive, hands‑on training program designed to elevate store performance, strengthen leadership capabilities and enhance the customer experience across our network. Our curriculum includes courses specifically built for the unique challenges of running and managing a tire and automotive shop, as well as technician‑focused tracks that strengthen technical skills and service consistency. These programs give owners, managers and technicians practical, real‑world training they can apply immediately, helping every franchisee show up with greater confidence, deliver a more consistent Tire Pros experience and drive stronger profitability. In 2026, we will continue to strengthen and expand the programs that help our owners grow profitably, operate efficiently and compete with confidence. We deliver consultative business support to help enhance operational efficiencies, provide effective marketing strategies through our in‑house marketing agency to drive traffic in-store, as well as offer an industry‑leading consumer warranty suite and training programs to sustain long-term profitability in our growing portfolio of resources designed to help independent operators thrive.

Regional Independent Groups

BTS Partners Program (BTS Tire & Wheel Distributors): We are offering new partner dealer training opportunities as a part of our BTS Partners Plus program, including quarterly Dealer Connect events by open invitation for training for any independent tire and auto service locations. We are also launching family and next-generation training and partnering with the Black’s Tire Service network, plus equipment and tire supply programs to support our BTS Partner Dealer Network. There are also open in-house training opportunities in our network of stores. Our BTS Family open-book policy, succession planning training and new business transition training aim to support dealers’ struggles and opportunities.

Xpress Tire & Auto Service (Conrad’s Tire Service Inc./Dobbs Tire & Service Centers): The earn-back opportunities that we offer based on average monthly volume have expanded to our additional product lines.

Tire Manufacturer Programs

Advantage (Yokohama Tire Corp.): The Advantage program continues to be highly regarded for being a simple and comprehensive associate dealer program. In the first quarter of 2026, Advantage associate dealers could earn double cash rewards on their Yokohama purchases. Additionally, our popular Insider Rewards spiff program continues in 2026.

Alliance (Michelin North America Inc.): In 2025, we launched numerous new products, including the Michelin Agilis CrossClimate2, Michelin Agilis HD All-Season, Michelin e.Primacy A/S, BFGoodrich g-Force Phenom T/A, BFGoodrich Advantage Control HT, BFGoodrich HD Pro and BFGoodrich g-Force Rival+. To deliver best-in-class value and experience, the 2026 (Alliance) program brings eligible dealers discounts and business development funds, streamlined accounting, growth incentives and more.

BKT EDGE Associate Dealer Program (BKT USA Inc.):  In 2025, BKT added several tire patterns to the Associate Dealer Program and updated program incentives to create additional earning opportunities for dealers. The newly eligible patterns included AgriMaxFactor, EarthMax SR 22, EarthMax SR 22 AS, EarthMax SR 30, EarthMax SR 31 and SR 713. In 2026, BKT will introduce several enhancements to the new BKT EDGE Associate Dealer Program to support dealers and program growth. Planned updates include new tools to enable year-round participation and performance visibility, expanded incentive opportunities tied to commitment and growth and rewards to support sell-through. Additional incentives will be introduced to support new associate dealer enrollment and field-level sales involvement. Overall, these enhancements are intended to further develop the BKT EDGE Associate Dealer Program as a scalable platform for dealers and distributors.

Bridgestone Affiliated Retailer Nationwide Network (Bridgestone Americas Inc.): We continue to introduce new and relevant products into the market, with five new products launched in 2025. In 2026, we plan to bring seven new products to the market.

Cooper Mastercraft Century (Goodyear Tire & Rubber Co.): In the last 12 months, we launched our Courser Trail RT and Courser All-Weather tires. In 2026, there will be an increase to the base program for our Courser tires.

Delinte Hyperdrive Associate Dealer Program (Sentury Tire USA): Delinte Tires is launching the new Centurion line of light truck radials in 2026. The line includes the Centurion H/T All-Season Highway Terrain, Centurion A/T All-Terrain, Centurion X/T Crossover-Terrain LTR and Centurion R/T Rough-Terrain. In addition to the new LTR tires, Delinte is also introducing the Centurion 365 multi-season UHP tire to its passenger tire line-up and the new Centurion 365 LMD commercial van tire for the last-mile delivery market.

Driven (Toyo Tire U.S.A. Corp.): Our program offers dealers the opportunity to grow their business and grow their profits while selling passenger, light truck and commercial Toyo Tires, which are known for their quality and performance. The Driven program rewards associate dealers with cash back, Toyo-branded merchandise and more. The program is open to dealers not currently buying direct from Toyo. Dealers must purchase 50 units to enroll, then 60 PCR/LTR units or 50 commercial/TBR units per quarter to qualify for payouts. Cash rewards are earned based on five levels for PCR/LTR or four levels for TBR and received via a reloadable debit card or direct deposit. Driven dealers that receive a quarterly payout for each quarter in a calendar year will qualify for the annual volume bonus. Payouts are earned when designated volume tiers are achieved. Dealers receive a POP kit after achieving level one for the first time with 60 PCR/LTR units or 50 commercial/TBR units and each quarter Toyo rewards top performers with ‘Driven Dough’ to purchase branded merchandise on the (point-of-purchase) site. Driven dealers also have access to online training, the T3 Training program and T3+ Games on the Go Training program and marketing assets, including commercials and digital ads, plus photography and logos. Driven dealers are listed on www.ToyoTires.com.

Hankook One (Hankook Tire America Corp.): The Hankook One program offers dealers expanded tiers with lower minimum requirements and an improved warranty plan and process with our SureTire Plan. We are also offering platform enhancements, a more targeted and increased promotional synergy and new incentives for higher tiers. Our new tires offered include our Ventus Evo products, the Dynapro Evo AS, Dynapro HT2 and the ION HT. We are also launching several new products, such as the iON AT, Laufenn X Fit AT2 and Dynapro Rouge.

Falken Fanatic (Sumitomo Rubber North America Inc.): We are continuing to integrate new Dunlop replacement products, including the Blue Response A/S. As new Dunlop and other replacement products roll out, we are planning to keep integrating them into our programs.

Gold Retailer Program (Continental Tire the Americas LLC): The Continental Gold Program is proud to be able to extend our value through partnerships with exclusive suppliers. The Dealer Business Suite is available to all Gold dealers and gives them access to our partners that offer exclusive pricing, discounts and products. We reaffirm our commitment to creating happier, healthier dealers by helping to lower their operating costs, in addition to providing lucrative rewards. The Continental Gold Program is designed to be the independent tire dealer’s best choice in a competitive landscape of dealer programs. Our goal is to offer a program that provides dealers with the best opportunity to grow their business by offering a top-tier product, backed by knowledgeable and passionate people. The success of our dealers is paramount to the success of the program. With that in mind, Continental is always looking to adapt and evolve to meet the needs of today’s dealers while offering lucrative incentives.

Goodyear Velocity (Goodyear Tire & Rubber Co.): This is a newly launched program for 2026, which combines the Goodyear and Cooper brands.

GT Radial Smart (Giti Tire USA Ltd.): The 2026 GT Radial Smart Program now includes a quarterly volume bonus, giving associate dealers lower volume goals and the opportunity to earn rewards sooner throughout the year. We’re also adding two new tire lines to the program — the GT Radial Adventuro ATZ and Adventuro RT — both made 100% in the United States.

Kenda Traction (American Kenda Rubber Ind. Co. Ltd.): New features to the Kenda Traction program include a dealer dashboard for easier progress tracking, placement on Kenda’s dealer locator, mobile access, an additional payout tier and lower minimum qualifying units. This program also offers dealers a secondary distributor option for 10% of purchases, an annual true-up and a welcome kit. Special products in this program include all-terrain and off-road Klever brand tires, such as the Klever A/T Trail and Klever R/T, as well as ultra-high performance and touring Vezda brand tires, such as the Vezda UHP MAX+ and Vezda Touring A/S.

Kumho Tire Premium Fuel Program (Kumho Tire USA Inc.): In 2025, Kumho Tire introduced several new products to the market, including the PA71 and PS72, both launched in late spring, and the RT51, which debuted in late fall/early winter. In February 2025, we launched EDGE Training, a new dealer training portal available to all Kumho dealers and distributors (not exclusive to FUEL dealers). EDGE provides educational product videos for Kumho partners to gain a deeper understanding of Kumho tires and technologies. Upon completing training modules, participants are rewarded with Kumho merchandise or gift cards, which motivates engagement while strengthening product knowledge at the dealer level. In 2026, Kumho will continue expanding its product portfolio with the launch of the Road Venture HT in June, followed by the Crugen GT Pro in September, further strengthening our offerings in key consumer categories. We also launched a major upgrade to the Premium FUEL Dealer Portal this March. This enhancement will extend current capabilities and deliver a more modern, intuitive and powerful user experience for dealers, distributors and internal teams. This year, we will also introduce support for a secondary distributor for new and growing FUEL dealers, providing greater flexibility and expanded participation opportunities within the program. Kumho is also expanding our reporting and analytics tool portal, significantly enhancing reporting visibility and usability on a self-service platform. Users will gain access to advanced analytics, such as year-over-year growth insights, dealer and product mix performance, promotion effectiveness and ROI, tier and bonus progress tracking and compliance and engagement metrics. Additionally, we’re announcing a new platform designed to issue faster dealer payouts. Finally, Kumho Tire USA launched a newly redesigned website in March, delivering a more premium, modern look that reflects the strength of our product lineup. The new site will feature a more intuitive dealer locator, making it easier for consumers to find nearby Kumho dealers and explore products that best fit their driving habits and lifestyle needs.

Landsail Elyte Associate Dealer Program (Sentury Tire USA): Landsail Tires launched a new website featuring intelligent tire search methods and responsive technology. Landsail launched the new RD-365 All-Season tire and RD-365 LMD AS Last-Mile Delivery tire, featuring axisA3 technology. Landsail Tires has unveiled its new axisA3 tire technology, a branded representation of the company’s existing advanced tire engineering.

Mickey Thompson Marketing Alliance (Goodyear Tire & Rubber Co.): In (the first quarter) of 2025, we introduced the eMTMA program, which is geared toward dealers that focus on e-commerce only. This program offers up to $15/unit. In 2026, we are launching the Baja Belted II tires, with 17x14 and 17x16 forged wheels, and also our new UHP tire, the Street Comp GHT. We are also putting a focus on different training options, incentives and trips to different types of events within a dealer’s region. We also offer one of the highest payouts per unit at $20/unit for our premium line. If dealers hit 200+ units in a single quarter, they can earn up to $20/unit for purchasing our premium lines.

Next Level (Nexen Tire America Inc.): As part of the Next Level Launch program, dealers can earn from the very first unit. We are also kicking off our new N’Fera Sport and N’Priz S at a new payout level.

Nitto Enthusiast Circuit (Nitto Tire USA Inc.): We are expanding sizes of Nitto’s Terra Grappler G3 all-terrain tire. Dealers and consumers have asked for large diameter flotation metric sizes, and the products will be released starting in the first quarter of 2026. The new products will also qualify for the Q1 Enthusiast Circuit program promotion.

Nokian Tyres Pioneer Program (Nokian Tyres Inc.): We have added sales incentive trips for high-performing dealers, including a special tour of our Dayton, Tenn., factory and events at destinations such as Puerto Rico and Mexico. Our Pioneer program has grown and is now available through select distributors nationwide. We plan to introduce streamlined quarterly volume incentive payouts, using an enhanced program-specific platform with updated tracking of units and payouts. We are also making quarterly budgets available for (point-of-purchase) and branded merchandise.

Radar Elite Dealer (RED) Program (Omnisource): Launched in January 2025, Radar RED is our new associate dealer program designed to reward and elevate our partners. RED dealers earn cash rewards, receive exclusive point-of-sale materials to make their stores stand out, gain featured placement on our dealer locator and unlock special promotions throughout the year.

In 2026, Radar raises the bar with the launch of our next-generation AT and AT Trail tires, engineered to lead the segment through innovative design and proven testing. We’re also introducing the Dimax Sport A/S, a premium high performance all-season tire. Alongside these launches, Radar is accelerating growth of the RED program and expanding our presence across every market.

Titan Strong Seller Associate Dealer Program (Titan International Inc.): Over the past year, Titan has continued to strengthen its dealer offerings through expanded dealer programs and ongoing product innovation. Titan marked the 10th school year of Titan University, while continuing to provide Titan U On-The-Road trainings and Tire Industry Association Safety Training, reinforcing the company’s long-term commitment to dealers’ success. Additional dealer support includes the Titan Rewards Program and access to the company’s exclusive dealer portal, The Hub. In 2025, Titan also announced an expansion of its Goodyear licensing rights into additional product segments — including light construction/industrial, ATV, lawn and garden and golf tires — broadening the range of Goodyear-branded specialty tire solutions available to dealers and end users. From a product innovation standpoint, Titan introduced the new ITP-branded Savage tire line, engineered for extreme terrain applications. Additionally, Titan launched the Titan Trac Loader II, developed to deliver outstanding stability, durability and performance for compact and utility tractors. As the Titan Strong Seller Associate Dealer (TSSAD) program enters its 10th year, we’re announcing that it has been refreshed with updated materials and a newly introduced Decade of Strength emblem, which will appear throughout 2026 across program communications, banners and marketing collateral. Titan is also introducing an important enhancement in 2026 to further strengthen participation. The first-tier incentive level has been lowered to $30,000 annually, creating greater opportunity for associate dealers to qualify for the annual volume incentive and benefit from the program earlier in the year. Additionally, we will recognize associate dealers who have been part of the TSSAD program since its inception — a testament to long-standing relationships and sustained commitment to selling Titan's brands. Special recognition initiatives will be introduced throughout the year to honor these dealers and celebrate their role in the program’s success.

Franchise Groups

Big O Tires LLC (TBC Corp.): We have launched expansions of our Big O-branded tires, such as a wider range of sizes for the Big Foot All-Terrain II and Legacy AS Plus tires. In January, we also rolled out a new advertising campaign, ‘No Big Deal,’ which featured targeted ads across social media, television and streaming platforms. We also announced the Big O Scholarship program designed to support franchise owners and dealers, their immediate family members and their employees.

RNR Tire Express (SPF Management Co. LLC): RNR Tire Express will expand its offerings to include brakes and other front-end services that will utilize our flexible payment options at select locations only.

While offerings vary widely, dealers evaluating their options can compare program structures, affiliations and focus areas in MTD’s full program group guide. Explore MTD’s full 2026 Program Group Guide to compare available options.