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Tire Talk blog looks at gross profit booster

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Independent tire dealers are sometimes criticized for giving services away. Find out how one tire dealer is augmenting his bottom line by charging for an essential service in the latest installment of Tire Talk with Mike.

In Dealer converts ho-hum service into gross profit booster, MTD Senior Editor Mike Manges looks at Scott Robinson's successful efforts to charge a fair price for auto repair diagnostic work.

Diagnostic work is 100% profit, says Robinson, the president of Taylor's Discount Tire & Automotive in Greensboro, N.C. "Our customers feel comfortable paying for it because we have a great reputation."

For more, see Tire Talk with Mike, exclusively on www.moderntiredealer.com.

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