Around 300 companies from more than 30 countries are expected to exhibit at The Tire Cologne, which will take place May 24-26, 2022, in Cologne, Germany.
"In addition to Michelin, numerous other tire manufacturers - including Continental, Falken, Hankook and Pirelli - have registered," Ingo Riedeberger, the trade show's director, said during a Jan. 26 press conference.
The 2022 edition of Tire Cologne also will feature a "Boulevard of Sustainability" section, which will spotlight the "tire's sustainable lifecycle," according to Tire Cologne officials.
"Conferences, such as the Global Retreading Conference - featuring top-class speakers - and themed areas and special events (will) provide further information and emotional inspiration."
Stephan Helm, chairman of the German Tire Retail and Vulcanization Trade Association, says "we are confident that the Tire Cologne can jolt the industry out of its 'digital fatigue'" and provide "the industry with new, positive momentum in what continues to be a challenging market environment."
